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Product Management Foundations

Discovery, prioritisation and roadmaps, practised on a real product brief with a working product manager.

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Overview

What you will be able to do

In eight weeks you take one real product brief from a vague idea to a roadmap you can defend. Two evenings a week, online and live, with a working product manager reviewing every step.

  • Run discovery interviews that change your mind
  • Turn findings into problems worth solving
  • Prioritise with a method your team will accept
  • Write a roadmap and present it to stakeholders

Next start

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Curriculum

Eight weeks, four units

4 modules 48 hours of teaching

  1. Weeks 1–2 Discovery 12 h
    • Framing a product problem
    • Interviewing users without leading them
    • Synthesising what you heard

    OutcomeYou will be able to plan and run five discovery interviews.

  2. Weeks 3–4 From problems to bets 12 h
    • Opportunity trees
    • Sizing and evidence
    • Writing a one-page bet

    OutcomeYou will be able to turn research into a short list of bets.

  3. Weeks 5–6 Prioritisation 12 h
    • Comparing options fairly
    • Saying no, with reasons
    • Working with engineering estimates

    OutcomeYou will be able to rank a backlog and explain the order.

  4. Weeks 7–8 Roadmaps and stakeholders 12 h
    • Outcome-based roadmaps
    • The quarterly review
    • Final presentation

    OutcomeYou will be able to present a roadmap and answer hard questions about it.

Dates

Choose your date

Each date has its own place, schedule and seats. The early-bird price ends by itself.

    Tuition

    per person, all taxes included

    Enrol
    • All live classes and their recordings
    • Feedback on every project from a working analyst
    • Two career coaching sessions
    • Professional certificate

    Pay in full, in 3 monthly instalments, or ask us to invoice your employer.

    Funding:

    Instructors

    People who do the work, then teach it

    • Amara Osei

      Lead, Data & AI

      Nine years as an analyst in retail and public health. Designed our SQL and Python programme and still teaches the SQL weeks.

      • SQL
      • Python
      • Statistics

    • Jonas Brandt

      UX researcher, Berlin

      Runs research for a public transport app used by two million people. Teaches interviews and usability testing on campus in Berlin.

      • Interviews
      • Usability testing
      • Synthesis

    • Priya Raman

      Product lead

      Led product teams at two fintech companies in London and Toronto. Brings a real product brief to every cohort.

      • Discovery
      • Roadmaps
      • Prioritisation

    • Daniel Okafor

      Leadership coach

      Former engineering manager, now a coach for first-time managers. Hosts the one-to-one and feedback sessions.

      • One-to-ones
      • Feedback
      • Delegation

    Students

    In their words

    • I already used spreadsheets every day. The SQL weeks changed how I work: I now pull my own numbers instead of waiting two days for them.

      Sofia Marin Data analyst, now at a logistics company Data Analysis with SQL and Python, 2026

    • Day three, we tested our prototype with real participants. It was uncomfortable and it was the most useful day of the week.

      Tomasz Nowak Product designer, Berlin UX Research in Practice, 2025

    • I came for the frameworks and stayed for the other managers in my group. Eight of us still meet once a month.

      Grace Adeyemi Engineering manager, Toronto New Manager Programme, 2025

    Download the full syllabus

    Twelve pages: every week, every project, the tools you will use and what past students built.

    PDF · 12 pages · 2.4 MB

    Questions

    Before you enrol

    Still unsure? Write to an advisor: we answer within one working day.

    Enrolment and funding

    How do I enrol?

    Pick a date on the programme page and fill in the application form. An advisor calls you within two working days to check the programme fits. You then confirm your seat with a deposit.

    Can my employer pay for the programme?

    Yes. Most of our students are funded by their employer. We can send an invoice, accept a purchase order, and give you a syllabus and a training agreement for your manager.

    Ask your advisor for the employer pack.

    Can I get a refund?

    You get a full refund if you cancel up to 14 days before the start date. After that, we refund half the fee until the end of the first week, or move you to a later cohort at no cost.

    During the programme

    How many hours a week should I plan for?

    About ten hours a week for part-time programmes: two live evening classes, plus exercises in your own time. On-campus days in London, Berlin and Toronto are listed with each date.

    What if I miss a class?

    Every live class is recorded and posted the same evening. Watch it, do the exercise, and bring your questions to the weekly office hour. If you miss more than three classes, we can move you to the next cohort.

    Do I get a certificate?

    Yes. You receive a Pellam Institute certificate when you attend at least 80% of the classes and hand in the final project. It lists the hours and the skills covered.

    Enrol

    Pick a date, leave your details, and an advisor confirms your seat within one working day. Nothing to pay yet.

    Questions first? Read the FAQ or book a 15-minute call with an advisor.

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